Successful strategic repositioning and market positioning of a well-known fashion brand in the upper mid-market. Internationalization of all distribution channels (Wholesale, Retail, Franchise, Outlet, Online), as well as complete realignment of the production and sourcing structure. Sales in the triple-digit million range, positive rading profits after 24 months.
Strategic realignment
IPO
IPO support of an international production company (Romania, Ukraine, Italy) at the stock market in Vienna.
Management of a group of companies in a situation close to insolvency. Filing for insolvency and steering the group of companies through insolvency (together with the court-appointed insolvency administrator), until the successful sale and an orderly handover to the new investor.
Restructuring in insolvency
CRO
Leading a large group of companies as a process manager (on behalf of the insolvency administrators) through the entire insolvency proceedings. Turnaround after 7 months (positive cash flow and EBITDA, sales in the triple-digit millions), takeover of the group of companies to cancel the insolvency proceedings and sale to a strategic investor group.
Implementation of a branch operation (30 locations), into an existing branch operation (100 locations). Implementation of a new ERP system, alignment of the organizational structure with the new branch structure and new construction of the head quarter.
Post Merger Integration
Turnaround
Supervision of a medium-sized retail company as CRO. Supporting the shareholders and management in a situation close to insolvency and situations characterized by liquidity bottlenecks. Implementation of the action plan approved by the banking group to reorganize the company, uncoupling of the American subsidiary and sale of key assets for financial stabilization. Reduction of old stocks, implementation of a new ordering process and replacement of the sales manager to achieve the set sales targets.