{"id":4740,"date":"2021-11-15T10:39:56","date_gmt":"2021-11-15T09:39:56","guid":{"rendered":"https:\/\/wayes.de\/?p=4740"},"modified":"2021-11-15T10:39:58","modified_gmt":"2021-11-15T09:39:58","slug":"comes-year-outlook-2021","status":"publish","type":"post","link":"https:\/\/wayes.de\/en\/news-en\/comes-year-outlook-2021\/","title":{"rendered":"comes-year outlook 2021"},"content":{"rendered":"\n

\u00adProbably \u00adno one \u00adexpected \u00adthe course of 2020 in \u00adthis form\u00ad. Instead of \u00adaddressing global trends\u00ad, \u00admany \u00adcompanies \u00adhad to \u00adface \u00adCovid-19 \u00adand not \u00adeveryone will \u00adsurvive \u00adthe \u00adcrisis. \u00adWith \u00adcontinued \u00adhigh \u00adinfection rates \u00adand \u00adenacted \u00admeasures, it is clear that 2021 \u00adwill be \u00adas much \u00adabout \u00adthe \u00adCorona Crisis. \u00adIssues such as \u00adadaptation \u00adand, more importantly, \u00adresilience will \u00adplay \u00ada \u00admajor \u00adrole in \u00adthe \u00adface of \u00adexistential fears. \u00adBut \u00adwhat \u00adother \u00adtopics will \u00adoccupy the \u00adeconomy in the \u00adcoming year \u00adbesides the \u00adpandemic, \u00adand to what extent \u00adhas \u00adstructural change\u00ad been \u00adinfluenced by \u00adthe \u00adcrisis\u00ad?<\/strong><\/strong><\/p>\n\n\n\n

\u00adEconomy \u00adglobal<\/h4>\n\n\n\n

\u00adIn 2021, the \u00adglobal \u00adeconomy <\/strong>will be \u00adshaped, \u00adamong other things, by the \u00adworld’s \u00adlargest free trade agreement, \u00adwhich the \u00adeconomically \u00adleading \u00adcountries of the \u00adAsia-Pacific region \u00adhave\u00ad signed. \u00adThe agreement will \u00admark \u00ada \u00adturning point in \u00adthe geopolitical \u00adworld order \u00adand \u00adthe PR \u00adChina in \u00adparticular will \u00adbenefit from \u00adit. \u00adAlready in 2020, \u00adChina’s \u00adeconomy was \u00adstill growing at 2%<\/a>, \u00adunlike \u00adother \u00adnations, \u00addespite the \u00adCorona pandemic fallout. In \u00adNovember 2020, \u00adChina’s exports \u00adgrew \u00ad20% \u00adyear-over-year\u00ad. The dependence on \u00adChina will \u00adcontinue to \u00adincrease in the \u00adcoming \u00adyears\u00ad. It will \u00adbecome all the more important for \u00adGermany and \u00adEurope, on the \u00adone\u00ad hand, to \u00adrevive their \u00adpartnership with the US \u00adand, on the \u00adother, to \u00adfurther expand \u00adtheir \u00adpresence in \u00adAsian \u00admarkets\u00ad. \u00adFurthermore, the \u00adeconomic \u00addevelopment of the \u00adtwo economies, the \u00adUSA and \u00adChina, is \u00adbeing \u00addriven \u00adby enormous \u00adeconomic stimulus packages, \u00adso that \u00adthe \u00adexport-strong \u00adGerman \u00adeconomy in particular \u00adcould\u00ad benefit from \u00adthis. \u00adIn addition, the ECB will \u00adcontinue to maintain \u00adits \u00adpackage of measures \u00adso that the \u00adEuropean \u00adeconomy is \u00adsupported.\u00a0 Although \u00ada Brexit trade agreement has \u00adbeen\u00ad agreed \u00adbetween the \u00adUnited \u00adKingdom and the EU, \u00adthe country\u00ad’s exit from \u00adthe EU will \u00adnevertheless \u00adcontinue to \u00adoccupy \u00adthe \u00adeconomy in the \u00adnew year. However, Brexit <\/a>\u00adwill hit the UK harder <\/a>as the EU is the \u00adlargest \u00adtrading market \u00adfor the \u00adUK. Due to the \u00adprovision of vaccines \u00adand \u00adfurther fiscal policy \u00admeasures, it can be \u00adassumed \u00adthat the economy will probably \u00addevelop\u00ad positively in the \u00adcourse of the \u00adyear, \u00adprovided that the lockdown \u00adis \u00adlargely \u00adended in \u00adthe \u00adcourse of the \u00adfirst \u00adquarter.\u00ad\u00a0<\/p>\n\n\n\n

\u00adEconomy \u00adnational<\/h4>\n\n\n\n

With the \u00adongoing \u00adlockdown, \u00ada \u00adreturn to \u00adpre-crisis levels in \u00ad2021 is \u00adbecoming increasingly \u00adunlikely\u00ad. However, it can be \u00adassumed \u00adthat there will \u00adbe \u00adfurther \u00admassive \u00adsupport measures for the \u00adeconomy from \u00adpoliticians, \u00adat least until the upcoming \u00adfederal election. \u00adVarious \u00adpackages of measures \u00adand a temporary \u00adsuspension of \u00adthe \u00adobligation to file for insolvency \u00ad(mainly \u00addue to \u00adover-indebtedness\u00ad) \u00adhave \u00adat least \u00adpostponed \u00adthe \u00adimpending \u00adwave of insolvencies into the \u00adfuture\u00ad. \u00adEssentially all \u00adsectors \u00adare \u00adaffected by \u00adthe \u00adCorona crisis. \u00adExamples \u00adinclude \u00adthe \u00adhospitality industry\u00ad, \u00adretail, the hotel sector \u00adand the \u00admobility and \u00adevents sector\u00ad, which have \u00adbeen\u00ad \u00adhit\u00ad hardest by the \u00admeasures. \u00adVarious \u00adcompanies \u00adwill \u00adcontinue to \u00adhave to \u00adclaim \u00adshort-time working benefits on a \u00adlarge \u00adscale.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adIn \u00adaddition, \u00adthe “\u00adAct on the \u00adStabilisation and \u00adRestructuring Framework for \u00adCompanies” (StaRUG) \u00adcame into force \u00adon \u00ad1 \u00adJanuary. \u00adThe \u00adAct \u00adobliges the \u00admanagement of \u00ada \u00adcompany to \u00adprotect \u00adthe \u00adinterests of creditors \u00adand to \u00adimplement \u00ada \u00adsystem for the \u00adearly detection of crises in \u00adits \u00adcorporate organisation\u00ad. In \u00adfuture, \u00adcompanies will \u00adhave to pay \u00admore attention \u00adto \u00adtheir \u00adliquidity planning\u00ad. In \u00adgeneral, the \u00adAct\u00ad aims to \u00addistinguish \u00admore \u00adclearly between \u00adover-indebtedness \u00adand imminent \u00adinsolvency and to \u00adenable \u00adearly corporate restructuring \u00adas a \u00admeasure \u00adto avert insolvency\u00ad.<\/p>\n\n\n\n

\u00adAnother \u00adfactor that will have an \u00adimpact \u00adon \u00adGerman \u00adsociety is the \u00adBundestag elections \u00adin autumn 2021. After 16 \u00adyears and four \u00adlegislative periods, \u00adAngela \u00adMerkel\u00ad’s \u00adterm in office\u00ad will come \u00adto an end\u00ad. The study “Young Germans 2021<\/a>” makes it clear \u00adthat \u00adyoung people \u00adcurrently \u00adfeel \u00adlet down by \u00adpolitics. \u00adWith a view to the \u00adBundestag elections, it \u00adis \u00adevident that \u00adpolitics \u00admust \u00adwin over \u00adyoung voters who \u00adgrew up with \u00adMerkel \u00adand \u00adaddress \u00adsocially \u00adrelevant \u00adissues. \u00adThe \u00adfuture \u00adfederal government will \u00addetermine \u00adthe political-strategic \u00addirection of \u00adGermany in the \u00adnational and \u00adglobal \u00adarena.<\/p>\n\n\n\n

\u00adTrade<\/h4>\n\n\n\n

After the end of the lockdown, \u00adthere will \u00adbe \u00adcatch-up effects \u00adin the \u00adtrade, <\/strong>\u00adat least for \u00adsome \u00adareas. However, a \u00adlarge part of the \u00adtrade will \u00adface \u00ada \u00adtense \u00adeconomic year \u00addue to the \u00adlong lockdown \u00adand the \u00adhygiene measures that will \u00adcertainly \u00adcontinue to \u00adexist. \u00adA \u00adlarge number of \u00adinsolvencies are \u00adexpected. \u00adHowever, the \u00adproblems, \u00adespecially in \u00adbrick-and-mortar \u00adretail, are <\/strong>\u00adnot \u00adentirely \u00addue\u00ad to the \u00adCorona pandemic\u00ad. They \u00adlie much \u00adfurther in the \u00adpast. The \u00adstructural problems \u00adhave \u00adcaught up with \u00adretailers more quickly \u00adthan \u00adexpected \u00adand are \u00adaccelerating the market shakeout in \u00adthe \u00adsegment. \u00adSustainable offers, such \u00adas \u00adsecond hand as \u00adwell as circular \u00adfashion and\/or \u00adarticles, are \u00adbecoming stronger in terms of turnover as \u00adpeople are \u00adincreasingly \u00adconsuming \u00admore consciously.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adIn \u00adaddition, \u00adthe \u00adissues of connectivity \u00adand \u00adtechnology are \u00adchanging \u00adretail in \u00adthat \u00adpersonless \u00adshopping or \u00adin-store \u00addigital \u00adpresentations \u00adwill \u00adbecome \u00admore prevalent. \u00adRetailers \u00adshould \u00adalso \u00adintroduce \u00adnew technologies such as augmented \u00adreality\u00ad. \u00adHowever,\u00ad this will \u00adrequire \u00adtechnology-savvy \u00ademployees. There will \u00adalso be a \u00adre-evaluation of \u00adthe \u00adlocation and \u00adeven \u00adstronger \u00adnetworking \u00adbetween \u00adonline and \u00adstationary \u00adbusiness\u00ad. The \u00adquestion will arise \u00adwhether an \u00adonline business \u00adwith \u00adoccasionally \u00adopened pop-up stores \u00adis \u00adpreferable to a \u00adpurely \u00adstationary \u00adbusiness model.<\/p>\n\n\n\n

\u00adFurthermore, \u00adthe \u00adcurrent \u00adcrisis is \u00adaccelerating \u00adthe \u00adtransformation of \u00adcity centres\u00ad. The \u00addominance of chain stores has \u00adalready \u00adincreased in \u00adrecent \u00adyears\u00ad. With the home office, \u00adabove \u00adall the \u00admovement profile \u00adand buying behaviour \u00adin the big cities has \u00adchanged. \u00adPeople\u00ad are \u00adincreasingly \u00adstaying \u00adin \u00adtheir neighbourhoods \u00adand \u00adusing \u00adlocal \u00adretailers and \u00adgastronomy\u00ad, which is a \u00adgreat \u00adopportunity for \u00adsmaller owner-managed \u00adstores. \u00adIn addition, \u00adhybrid \u00admodels \u00adwill become more \u00adprevalent\u00ad. \u00adAccordingly, consumers will \u00adwant to \u00adshop \u00adin \u00adindependent \u00adstores. \u00adAbove all, mixed-use cities <\/a>\u00adand \u00admixed-use neighbourhoods \u00adwill \u00adestablish themselves in order \u00adto \u00admake the \u00adtransition from a \u00adcar-oriented \u00adcity to \u00ada \u00adcompact \u00adcity that is in line \u00adwith \u00adurbanisation\u00ad. \u00adSustainable \u00adneighbourhoods are \u00adcharacterised by a holistic \u00admixed-use \u00adform that \u00adincludes\u00ad \u00adworkplaces\u00ad, \u00adshopping and \u00adleisure facilities\u00ad, \u00adsocial meeting places \u00adand residential areas\u00ad.<\/p>\n\n\n\n

In the \u00adfield of e-commerce, <\/strong>\u00addirect-to-consumer \u00ad(D2C) \u00adbusiness will \u00adbecome\u00ad elementary. \u00adMore and more \u00admanufacturers of \u00adconsumer goods are \u00adrelying on \u00addirect \u00adcustomer contact to \u00adsell \u00adtheir \u00adproducts\u00ad. \u00adIntermediaries are \u00adlosing \u00adrelevance. \u00adThis is caused, among other things, by \u00adshopping via \u00adsocial \u00admedia, so-called \u00adsocial \u00adcommerce, and \u00admessenger shopping\u00ad, so-called \u00adconversational \u00adcommerce. \u00adIn addition, \u00adfood retailers \u00adand \u00adproducers of \u00adfast-moving consumer goods, so-called FMCG companies, \u00adare adapting \u00adtheir \u00adbusiness model \u00adto \u00adonline retailing\u00ad. Subscription models \u00adand click & collect, which were \u00adwell \u00adsuited \u00adduring the \u00adCorona crisis, \u00adwill continue to \u00adestablish \u00adthemselves\u00ad. E-commerce \u00adalso\u00ad benefits \u00adlogistics, which \u00adprimarily has \u00adto optimize the \u00adso-called \u00adlast mile of \u00addelivery. It is \u00adconceivable \u00adthat \u00adsuppliers in \u00adless densely \u00adpopulated \u00adareas will \u00adcooperate, \u00adsplit up \u00adspatially \u00adand\/or that \u00addelivery by drone \u00adwill become established in \u00adrural \u00adregions in the \u00adfuture.<\/p>\n\n\n\n

Real Estate<\/h4>\n\n\n\n

\u00adReal estate markets <\/strong>always <\/a>\u00adreact to economic changes with a time lag<\/a>. The \u00adrecession \u00adin the wake of the \u00adpandemic \u00adwill \u00adprimarily \u00adaffect \u00adrents \u00adand \u00adproperty values in the \u00adcourse of \u00ad2021. \u00adCommercial real estate in the <\/strong>\u00adretail sector \u00adas well as \u00adhotels\u00ad are \u00adsuffering \u00adthe most \u00addue to the \u00adlockdown measures on the \u00adone hand \u00adand \u00adthe \u00adchanging \u00adpurchasing behaviour of \u00adconsumers on \u00adthe \u00adother\u00ad. Consequently, \u00adthere have been and will \u00adbe\u00ad \u00adfurther rent losses. There is \u00ada threat of \u00advacancies in the \u00admedium term\u00ad, especially in \u00adless \u00adfavoured \u00adlocations\u00ad. As a result, the \u00adprice declines that were \u00adalready \u00adoccurring \u00adbefore the \u00adpandemic\u00ad will \u00adcontinue in \u00adsome \u00adregions for \u00adcommercial real estate\u00ad.<\/p>\n\n\n\n

\u00adIn contrast, \u00adtake-up of \u00adoffice properties has \u00addeclined for \u00adthe time being in the \u00adcourse of \u00ad2020\u00ad. Partly \u00adas a result of \u00adlow vacancy rates \u00adand a \u00adlow level of \u00adnew construction activity in the \u00adpast,\u00ad the \u00adincreasing reluctance of \u00adinvestors to take up office space <\/a>\u00adhas \u00adnot yet had any \u00adimpact on the development of rents\u00ad. In 2021, the \u00addemand for office space is \u00adlikely to \u00adbe \u00adweaker \u00addue to the \u00adprevious \u00addevelopment and have a \u00addampening \u00adeffect on the \u00addevelopment of rents. \u00adHowever, \u00adfree-standing \u00adspace \u00adwill \u00adremain manageable in \u00adview of the \u00adlow \u00adstarting level, \u00admeaning that \u00adpronounced \u00adrent declines \u00adare \u00adunlikely.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Der Markt f\u00fcr\u00a0Wohn\u00adim\u00admo\u00adbi\u00adli\u00aden<\/strong>\u00a0zeigt sich bis\u00adlang sehr ro\u00adbust. Ex\u00adpli\u00adzit die l\u00e4nd\u00adli\u00adchen Re\u00adgio\u00adnen bzw.\u00a0die Umlandkreise von Metropolregionen werden langfristig von der Krisenzeit profitieren<\/a>. Durch die Pha\u00adse der Lock\u00addowns ist die Wert\u00adThe market for residential real estate has been <\/strong>\u00advery \u00adrobust to\u00ad date. \u00adExplicitly \u00adthe \u00adrural \u00adregions or the surrounding districts of metropolitan regions will benefit from the crisis period in the long term<\/a>. The phase of lockdowns has \u00adfurther \u00adincreased the \u00adappreciation of \u00adone’s own residential property. \u00adMany households \u00adhave \u00adrealised the \u00adimportance of \u00adsufficient \u00adspace\u00ad. Especially \u00adfor \u00adfamilies, the surrounding areas are \u00adinteresting, because in the \u00adcities there is sometimes \u00ada \u00adsurplus of demand\u00ad, \u00adso that there \u00adis \u00adno slump \u00adin the \u00adpurchase prices for \u00adresidential real estate. This is \u00adhelped by the fact \u00adthat \u00adreal estate loans\u00ad \u00adare \u00adcurrently at hardly more than 1%. \u00adThis \u00adfact has \u00adsince caused \u00ada \u00adstable \u00adresidential construction market\u00ad.<\/p>\n\n\n\n

\u00adFairs\/Events<\/h4>\n\n\n\n

The \u00adtrade fair and \u00adevent industry <\/strong>is \u00adone of the \u00adsectors most \u00adaffected by \u00adthe \u00adCorona crisis. \u00adFurther support for the \u00adindustry is \u00adplanned by \u00adthe \u00adfederal government. \u00adConcert organisers \u00adare to be encouraged to \u00adplan\u00ad events. \u00adTo this end, \u00adthe \u00adfederal government\u00ad wants to \u00admake \u00adall \u00adexpenses billable that, \u00adcontrary to expectations, cannot \u00adbe \u00adrealized \u00addue to the \u00adCorona restrictions. In \u00adaddition, a \u00adsubsidy program \u00adfor the \u00adcultural industry is \u00adto \u00adbe \u00adenacted in \u00ad2021. In \u00adgeneral, \u00adthe \u00adtrade fair and \u00adevent industry will be \u00adcharacterised by \u00adafter-hours events in the \u00adcoming year. \u00adSo far\u00ad, Germany\u00ad has been the \u00adworld market leader in the \u00adtrade fair industry\u00ad. However, the \u00adfocus will \u00adshift to \u00adthe Far East \u00adafter \u00adChina \u00adalready \u00adorganised \u00adnumerous \u00adtrade fairs in the \u00adpandemic year\u00ad. In \u00adGermany, \u00adon the other hand, \u00adprivate \u00adtrade fair companies are \u00adthreatened with \u00adinsolvency\u00ad. As a \u00adfuture \u00adtrend, it is becoming apparent that \u00adroadshows \u00adand \u00adonline events will be a \u00adprospect for \u00adcompanies in order \u00adto be \u00adable to \u00adacquire\u00ad new customers independently of \u00adlarge \u00adtrade fairs.<\/p>\n\n\n\n

Hospitality industry \u00ad(\u00adgastronomy \u00adand hotel industry\u00ad)<\/h4>\n\n\n\n

The \u00addrop in sales in the \u00adevents industry \u00adand the lockdown \u00adare \u00adalso \u00adconsequential \u00adfor the hospitality industry<\/strong>. \u00adFood service\u00ad businesses \u00adwere \u00adamong the \u00adfirst to be \u00adforced to \u00adclose in \u00adthe wake of the pandemic, \u00adlimiting their \u00adability to\u00ad generate\u00ad revenue \u00adthrough delivery services \u00adand takeaways. It \u00adis \u00adlikely that the catering \u00adindustry \u00adwill be considered for \u00adrelaxation measures at \u00ada \u00adlate \u00adstage. \u00adDue to the \u00adcontact restrictions \u00adstill \u00adin place, as \u00adwell as \u00adhygiene and \u00adsafety measures, \u00adthere will \u00adcertainly be \u00adrestrictions \u00adthroughout the year, \u00admeaning that \u00adsignificantly \u00adfewer \u00adguests \u00adcan be \u00adcatered for. \u00adThe \u00adreduced sales tax for meals to 7%, <\/a>which applies until 30 June 2021, will not be \u00adable to \u00adcompensate for this to any extent. \u00adAccording to \u00ada DEHOGA survey <\/a>from \u00adDecember 2020, \u00ad70% of hospitality \u00adbusinesses \u00adsee their \u00adexistence threatened\u00ad. State \u00adaid is \u00adindispensable \u00adfor \u00adthese \u00adbusinesses\u00ad. \u00adNevertheless, the \u00adgastronomy\u00ad must \u00adbecome \u00admore resilient \u00adand \u00addiversify \u00adits \u00adoffer\u00ad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adFurthermore, it is \u00adevident that \u00adeating habits \u00adand \u00adgastronomic offerings are \u00adin\u00ad a state of upheaval. \u00adThe trend, which was \u00adalready \u00adapparent \u00adbefore the \u00adpandemic, is \u00admetamorphosing \u00adtowards organically grown food, regionality and seasonality<\/a>. \u00adRegional \u00adofferings \u00adwill \u00adkeep \u00adtransportation distances \u00adshort \u00adand \u00adsupport \u00adthe \u00adlocal \u00adeconomy. \u00adAt the \u00adbeginning of \u00ad2020, the demand for organic food increased<\/a>. \u00adThis movement \u00adcontinued \u00adthroughout the \u00adyear and will \u00adcontinue in the \u00adcoming year. \u00adThe \u00adpandemic \u00adhas strengthened the \u00addesire for \u00adhealthy \u00adfood and \u00adsustainability.<\/p>\n\n\n\n

The hospitality industry\u00ad, primarily \u00adin the high-priced \u00adsector \u00adand in \u00admetropolitan regions, is \u00adalso dependent on \u00adbusiness travellers. <\/strong>\u00adQuite a \u00adfew \u00adcompanies \u00adhave \u00addiscovered \u00adduring the \u00adcrisis \u00adthat \u00advirtual \u00admeetings \u00adcan be \u00adjust as effective and \u00adwill \u00adtherefore \u00adincreasingly \u00adrely on \u00adthis type of \u00adexchange in the \u00adfuture. \u00adThe \u00admeeting culture will \u00adchange \u00adfundamentally and \u00adsustainably. \u00adEven though the \u00admajority \u00adof \u00adcompanies will \u00adreturn to \u00adface-to-face \u00admeetings\u00ad, \u00ada \u00addecline in \u00adbusiness travel is \u00adto \u00adbe \u00adexpected. \u00adThis development will \u00adalso \u00adaffect \u00adhotels <\/strong>in the \u00adcities. \u00adThe slump in \u00adthe \u00adbusiness travel \u00adsegment \u00adwas massive\u00ad last year. \u00adAbove \u00adall, the \u00adhotels that \u00adhave \u00adleased \u00adtheir \u00adbuildings are \u00adthreatened in \u00adtheir existence \u00addue to the \u00adhigh fixed costs.\u00ad <\/p>\n\n\n\n

Tou\u00adris\u00adm<\/h4>\n\n\n\n

Even though the trend is emerging that \u00admore and more \u00adpeople are \u00adpreferring holidays in \u00adGermany to \u00adholidays abroad\u00ad, \u00adGerman tourism \u00adis \u00adin \u00adcrisis. \u00adTour operators are \u00adadapting \u00adtheir \u00adofferings \u00adto the \u00adextent \u00adthat they are \u00adincreasingly \u00ad\u00adoffering \u00addomestic destinations \u00adand \u00adMediterranean regions. In \u00ad2020, every fourth TUI trip was to Hellas<\/a>. \u00adRegions where the \u00adpandemic \u00adis \u00adexpected to be \u00admild are \u00adbeing \u00adpreferred\u00ad. In order to \u00adachieve \u00adan increase in \u00adbookings \u00adby package \u00adholidaymakers\u00ad, TUI is now focusing on different \u00adrates of \u00adholiday packages \u00adwith flights, \u00adaccommodation \u00adas well as \u00adadditional services \u00adin the form of \u00adflexibility. There are \u00adalso\u00ad signs of \u00ada \u00adstronger trend towards \u00adholiday apartments \u00adand houses \u00adas well as self-sufficient \u00adtravel options\u00ad. \u00adFurthermore, short breaks in the city and the great outdoors are among the favourites<\/a> of \u00adGerman holidaymakers \u00adfor 2021\u00ad. \u00adThese \u00adtrips \u00adare mostly \u00adorganized \u00adprivately and without \u00adtravel agencies. The \u00adcamping industry in \u00adparticular \u00adproved to be a \u00adwinner in the crisis\u00ad. While \u00adtour operators \u00adand \u00adhoteliers \u00adfear \u00adfor their \u00adexistence\u00ad, 2020 <\/a>\u00adproved to be a record year for the camping industry<\/a>.<\/p>\n\n\n\n

\u00adMeanwhile, \u00adthe cruise industry <\/strong>\u00adis \u00admarked by \u00adan uncertain \u00adfuture. \u00adThe \u00adshipping companies \u00adand shipyards \u00adare an important factor for the economy in northern Germany<\/a>. Due to the \u00adloss of sales, higher \u00adprices for cruises are \u00adalso\u00ad being \u00adcalculated\u00ad. However, cruise holidaymakers will be unsettled in 2021 and remain hesitant when it comes to bookings<\/a>. Not only is \u00adrecurring \u00adinformation about cancellations \u00adand \u00aditinerary changes unsettling\u00ad, but the vagueness \u00adabout \u00adwhat \u00adrestrictions can \u00adbe expected \u00adduring the \u00adcruise discourages \u00adbooking. \u00adFrom the point of view of \u00adGerman holidaymakers, \u00adcruise tourism \u00adas well as \u00adindividual and package tours \u00adwill \u00adcontinue to \u00adexpand \u00adfrom near regions \u00adsuch as the North Sea and Baltic Sea to \u00adthe \u00adMediterranean in the \u00admedium term and to \u00adincreasingly intercontinental \u00addestinations in the \u00adlong term\u00ad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adAnother \u00adfactor is that \u00admany holidaymakers \u00adconsider \u00ada vaccine \u00adagainst \u00adCovid-19 \u00adnecessary \u00adbefore booking \u00ada \u00adtrip abroad. \u00adTherefore, \u00adintercontinental travel\u00ad will \u00adprobably not be \u00adpossible on \u00ada \u00adlarger scale \u00aduntil the end of 2021, \u00adwhen \u00admany \u00adpeople \u00adhave been \u00advaccinated \u00adand quarantine obligations have \u00adbeen lifted. \u00adHowever, \u00adthese \u00adtrips require a lot of \u00adplanning \u00addue to \u00adflights \u00adto and \u00adfrom the country\u00ad. \u00adTherefore, it is \u00adlikely \u00adthat 2021 <\/a>will be<\/a> a transition year for the travel industry. <\/a>\u00adMass tourism \u00adwill not \u00adtake place abroad, \u00adbut locally in recreational areas. \u00adHolidays in Germany \u00adwill become a fully-fledged \u00adsubstitute for \u00adannual holidays \u00adlasting several weeks\u00ad. \u00adTour operators \u00admust \u00adtherefore \u00adact flexibly in \u00adrelation to the current \u00adsituation\u00ad. \u00adOffers that \u00adcan be rebooked \u00adand cancelled \u00adfree of charge\u00ad, last-minute bookings \u00adand a \u00adcomprehensive \u00addigitalised \u00adsecurity concept \u00adwill \u00adbe\u00ad indispensable.s Si\u00adcher\u00adheits\u00adkon\u00adzept wer\u00adden un\u00adab\u00adding\u00adbar sein.<\/p>\n\n\n\n

\u00adMobility<\/h4>\n\n\n\n

Along with \u00adthe severely \u00adcurtailed \u00adtourism and the absence of \u00adbusiness \u00adtravel, there were \u00adsignificant slumps in \u00adthe \u00adaviation industry<\/strong>. \u00adThese \u00adcould not even \u00adbe \u00adcompensated \u00adby the \u00adincreasing \u00adcargo sector\u00ad, as cargo capacities \u00adin \u00adpassenger aircraft \u00adwere \u00adalso \u00adeliminated on a large scale.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adAviation \u00adis \u00adin the \u00admidst \u00adof a \u00adprofound \u00adcrisis and, according to IATA, will \u00adprobably not be \u00adable to recover to pre-crisis levels until 2024 <\/a>\u00ad- \u00adalthough \u00ada \u00admuch \u00adfaster \u00adrecovery is \u00adexpected for \u00adshort- and \u00admedium-haul routes \u00adthan for long-haul\u00ad. \u00adLong-haul routes \u00adacross the \u00adAtlantic and to \u00adAsia, \u00adwhich are\u00ad heavily frequented by \u00adbusiness travellers, \u00adwill not \u00adreturn to\u00ad their \u00adformer load factors so quickly, \u00adas \u00adtravel behaviour \u00adwill change\u00ad permanently, \u00adespecially in the \u00adbusiness customer segment. \u00adAs \u00addemand for long-haul routes will \u00adonly \u00adpick up again \u00adhesitantly\u00ad, the \u00adcarriers from the \u00adMiddle \u00adEast in \u00adparticular will \u00adsuffer, \u00adas \u00adthey \u00adessentially \u00admaintain \u00ada long-haul fleet \u00adand only \u00adserve\u00ad this.<\/p>\n\n\n\n

\u00adAs \u00ada result of the \u00adslump in \u00adpassenger numbers, \u00adairports\u00ad are \u00adcurrently \u00adsuffering \u00admassively. \u00adMedium-sized \u00adand \u00adsmaller \u00adairports in \u00adparticular are \u00adexperiencing \u00admajor \u00adproblems and are \u00adfacing \u00adinsolvency.<\/p>\n\n\n\n

The \u00adCorona crisis \u00adhas \u00adgenerally \u00adchanged the \u00admobility behaviour of \u00adsociety. The \u00adfear of \u00adinfection \u00adand the \u00adfocus on \u00adhealth are \u00adimportant \u00adfactors in the \u00admobility sector <\/strong>\u00adwhen choosing a means of transport\u00ad. In major cities worldwide<\/a>\u00ad, the number of people using public transport has <\/a>\u00adfallen by<\/a> 70-90%<\/a>\u00ad. Hygienically \u00adsafe \u00admodes of transport \u00adsuch as \u00adprivate vehicles \u00ador ride-sharing \u00adhave \u00adgained \u00adsignificant \u00adpopularity. However, \u00addue to \u00adincreased \u00adremote working and lack of \u00adtravel (\u00adboth \u00adbusiness and \u00adpersonal\u00ad), there has \u00adalso been a \u00addecline in \u00adtake-up\u00ad. \u00adOnly \u00adbike-sharing providers \u00adsaw an \u00adincrease in \u00adrevenue in 2020 compared to the \u00adprevious year. \u00adAccording to \u00ada \u00adsurvey by McKinsey, \u00adrespondents\u00ad plan to \u00adcontinue to \u00adincrease their \u00aduse of\u00ad bicycles \u00ador \u00adwalking \u00adafter the \u00adcrisis. \u00adDemand for public transit will \u00adrise\u00ad again\u00ad, though \u00adnot to \u00adpre-crisis levels for \u00adnow\u00ad. Shared \u00admicromobility, e-hailing and car sharing will \u00adalso \u00adregain\u00ad \u00adpopularity. \u00adHowever, \u00adthe \u00admobility sector \u00adcannot \u00adassume that \u00adeverything will \u00adreturn to \u00adpre-crisis \u00adlevels\u00ad, \u00adbut will have to \u00adconsider what the new \u00adnormal will \u00adbe in \u00adaddition to the \u00adtrends that \u00adalready \u00adexist in the \u00adsector \u00adanyway.<\/p>\n\n\n\n

\u00adThese \u00adalready \u00adexisting trends are \u00adknown \u00adas CASE or also ACES: <\/a>\u00adAutonomous \u00adDriving, Connectivity\u00ad, \u00adElectrification \u00adand Shared \u00adMobility\u00ad. \u00adVehicles are exchanging \u00admore and more \u00addata. At the \u00admoment, entertainment and \u00adpractical \u00adofferings such as \u00addigital \u00adradio or \u00adnavigation systems \u00adstill \u00adpredominate\u00ad. But \u00admaintenance and \u00adsafety \u00adfunctions are \u00adalso \u00adbecoming \u00adincreasingly \u00adrelevant\u00ad. The \u00adfuture of the \u00adindustry also includes the \u00adplanned “\u00admobility \u00addata room\u00ad”. \u00adThis \u00addata is \u00adnot only an \u00adimportant \u00adprerequisite for autonomous \u00addriving, \u00adbut \u00adshould also \u00adenable \u00admodern \u00admobility services that \u00adbetter \u00adconnect buses, trains and cars. Shared \u00admobility \u00adincludes \u00adcar-sharing, ride-sharing, ride-hailing, \u00admicromobility and \u00admicro-transit\u00ad. \u00adConsumers are \u00adlooking for \u00ada \u00adconvenient \u00adapproach to \u00admobility to \u00adget\u00ad from point A to point B. \u00adIn this context, \u00adowning a \u00adprivate vehicle is \u00adincreasingly \u00adseen as a \u00adburden, \u00adas convenience \u00adand \u00adflexibility \u00adplay \u00adan \u00adever \u00adgreater \u00adrole. \u00adDirect \u00adaccess to \u00advarious \u00admobility services \u00adwith \u00adsimple payment systems offers a good \u00adopportunity\u00ad here. It \u00adalso eliminates the need for \u00adconsumers to make \u00adhigh \u00adinitial \u00adcapital outlays \u00adand \u00addeal with \u00adinsurance, \u00admaintenance \u00adand \u00adrepairs. \u00adHowever,\u00ad this trend applies \u00adpredominantly in \u00adurban areas. In \u00adrural areas, the \u00adprivate vehicle\u00ad remains \u00adthe \u00admost popular \u00admeans of transport due to a \u00adlack of \u00adsuitable \u00adalternatives for \u00adeconomic \u00adreasons. \u00adProbably the \u00adbiggest \u00adtrend, \u00adand also the one most \u00adpromoted by \u00adpoliticians, is \u00adelectrification, which is \u00adseen \u00adas the \u00adfuture of \u00admobility. In order to \u00adachieve the \u00adset \u00adclimate targets\u00ad, the emission of \u00adgreenhouse gases is \u00adbeing \u00adpushed to \u00ada \u00adminimum. \u00adThe focus is \u00adon \u00adalternative, \u00ademission-neutral \u00ador \u00adlow-emission \u00addrives.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adAutomotive<\/h4>\n\n\n\n

The \u00adautomotive industry <\/strong>is \u00adincreasingly being \u00adforced to\u00ad change by \u00adpoliticians due to new emissions regulations. \u00adFrom 2021, a new target value for new car fleets of 95g CO2<\/sub>per kilometre<\/a> will \u00adapply, which \u00adeffectively \u00adcorresponds to \u00adan \u00adaverage consumption of \u00ad4.1 \u00adlitres of \u00adpetrol or 3.6 \u00adlitres of \u00addiesel per \u00ad100 \u00adkilometres. \u00adIn order to \u00adachieve \u00adthe CO 2<\/sub>fleet \u00adand \u00adsector targets in the \u00adlong term as\u00ad well, \u00ada \u00adsignificant \u00adproportion of the new car fleet \u00adwill have \u00adto be \u00adelectrified. As a \u00adresult, there will \u00adbe \u00adsubstantial subsidies \u00ad(\u00adenvironmental bonus\u00ad, \u00adinnovation premiums\u00ad, \u00adtax exemptions\u00ad, \u00adetc.) \u00adnot only from \u00adpoliticians \u00adbut also from the \u00admanufacturers themselves for \u00adelectric or partially electric \u00admodels. The \u00adsubsidies \u00adand the \u00adagreed \u00adexpansion of the charging infrastructure are \u00adbearing \u00adfruit: car sales <\/a>\u00adfell by around 20% year-on-year in 2020, <\/a>\u00adbut \u00adcar sales \u00adfor electric and \u00adhybrid vehicles \u00adboomed\u00ad.r\u00adzeu\u00adge boom\u00adte.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adDelivery times for \u00adthese \u00admodels are \u00adsignificantly \u00adlonger than for \u00adcomparable \u00admodels with \u00adcombustion engines for \u00adall \u00admanufacturers\u00ad. A \u00adreturn to \u00adpre-crisis levels is \u00adnot \u00adexpected\u00ad until 2025 \u00adand even then demand for \u00adcombustion engines is \u00adlikely to be \u00adsignificantly \u00adlower \u00addue to the \u00adincreased \u00adshare of \u00adelectric vehicles\u00ad. \u00adCar manufacturers will \u00adtherefore\u00ad have to shift \u00adtheir \u00adcapacity from the \u00adtraditional \u00adinternal combustion car market \u00adto the e-car market\u00ad. This is also \u00adreinforced by\u00ad the \u00adfact that in the \u00adfuture, the sale of new cars \u00adwith \u00adcombustion engines will be \u00adprohibited in \u00adsome \u00adcountries. \u00adVW plans to \u00adstop \u00addeveloping \u00adcombustion engines in \u00ad2026\u00ad, and \u00adMercedes and BMW are \u00adpositioning their \u00adbusiness to also \u00adfocus on \u00adelectric drive in the \u00adsecond \u00adhalf of the \u00addecade\u00ad.<\/p>\n\n\n\n

As the \u00addigitization of \u00advehicles progresses, \u00admanufacturers\u00ad are expanding \u00adtheir \u00advalue creation opportunities\u00ad. For example, \u00adsome vehicles\u00ad are \u00addelivered \u00adwith full equipment \u00adand the \u00aduser can \u00adadd equipment\u00ad functions \u00adsuch as heated seats\u00ad, cornering lights\u00ad, \u00adautonomous \u00addriving\u00ad,\u00ad etc. in the subscription system\u00ad. This will \u00adalso have a \u00adlasting effect on the \u00adused car market, \u00adas the \u00adsupply \u00adwill increase\u00ad significantly.<\/p>\n\n\n\n

\u00adThe \u00adstructural change is also \u00admaking itself \u00adfelt in the \u00adsupplier industry\u00ad. \u00adElectric drives \u00adrequire \u00adentirely \u00adnew \u00adcomponents that are \u00adfar \u00adfewer and less \u00adcost-intensive. \u00adIn particular, \u00adsuppliers who \u00adspecialize in \u00adengine blocks \u00ador \u00adcomponents for \u00adcombustion engines will have \u00adto \u00adadapt \u00adtheir \u00adbusiness model in \u00adgood time. \u00adIn \u00adearlier \u00adyears, the \u00addecisive \u00adcomponent of \u00ada \u00advehicle \u00adwas \u00adthe \u00adhardware. \u00adIn the future,\u00ad this will become \u00adincreasingly trivial \u00adand \u00advalue creation will be \u00admassively \u00addependent on \u00adsoftware. \u00adWith subscription models for \u00adadditional equipment \u00ador even \u00adcompletely \u00adnew \u00adoffers such as \u00advideo streaming \u00adand \u00adshopping, when the \u00advehicles \u00addrive\u00ad autonomously, \u00adcompletely new \u00advalue creation opportunities will \u00adopen up\u00ad. \u00adApple has demonstrated \u00adhow \u00adselling apps \u00adcan \u00adcontinue to \u00admake a \u00adlot of money from the software \u00adeven after the \u00adhardware is \u00adactually \u00adsold. \u00adHere, \u00adcar manufacturers\u00ad must be \u00adcareful not to \u00adbe \u00adleft behind \u00adby tech companies \u00adand \u00addegraded to \u00admere \u00adsuppliers\u00ad. The \u00admobility of the \u00adfuture is characterized by \u00adnetworking\u00ad, \u00adsafety and \u00adcomfort. \u00adHardware will \u00adremain \u00adimportant, but \u00adsoftware will be the decisive factor in \u00adcompetition.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adIn \u00adaddition to the \u00adstructural change in \u00adthe \u00adautomotive industry, \u00adcar dealerships also \u00adhave \u00adto \u00adcontend with the \u00adincreasing \u00addigitalization of \u00adtrade. \u00adOnline trade \u00adand subscription models are \u00adalso playing \u00adan increasingly \u00adrelevant \u00adrole in car \u00adpurchases, \u00adwhich is why the \u00adstationary \u00adcar trade will \u00adcontinue to \u00adlose\u00ad importance. \u00adManufacturers are \u00adincreasingly\u00ad taking over the \u00adnew car fleet business \u00adthemselves and the \u00adused car trade is \u00adalso \u00adincreasingly\u00ad taking \u00adplace on \u00adonline platforms. The \u00adpace of \u00adchange in \u00adthe \u00adcar trade \u00advaries from \u00adregion to region. \u00adIn \u00adurban areas, \u00addealers\u00ad will \u00adincreasingly\u00ad form \u00adalliances \u00adand \u00adtry to \u00adestablish \u00adthemselves \u00adunder \u00adtheir own \u00adbrand \u00adboth \u00adonline and \u00adoffline as a manufacturer-independent supplier of \u00advarious \u00adbrands\u00ad.<\/p>\n\n\n\n

\u00adCustomers\u00ad can \u00adthen \u00adcompare \u00adproducts and \u00adprices in \u00adso-called \u00admegastores. The \u00adappearance \u00adas agents of \u00admanufacturers, who \u00adtake over \u00adtasks such as \u00adtest drives \u00ador \u00advehicle handovers as \u00adpart of direct sales, will \u00adalso be \u00admore common \u00adin the \u00adfuture. It is \u00adimportant to \u00adfocus on \u00adselective \u00adpoints of interaction \u00adwith \u00adcustomers to \u00adincrease \u00adcustomer satisfaction \u00adand \u00adimprove the \u00adcustomer experience\u00ad. In rural areas, the \u00adpace of \u00adchange\u00ad will be \u00admuch \u00adslower\u00ad. This is \u00addue to the \u00adlow \u00admobility density \u00adand \u00adlower \u00adreal estate and rental prices of \u00adcar dealerships\u00ad. Here, too, there will be \u00ada \u00adshift towards \u00admulti-brand dealerships, \u00adyet the dealer network will \u00adthin out \u00addue to a \u00adlack of \u00adappeal\u00ad. As \u00admore and more \u00adpeople -especially in \u00adurban \u00adareas – do \u00adwithout\u00ad their own car \u00addue to \u00ada \u00adwide \u00adrange of mobility options\u00ad, \u00adcar dealerships\u00ad should \u00adevolve \u00adfrom new and \u00adused car sales to \u00admobility sales. \u00adMany \u00addealers \u00adwill \u00adtake up \u00adnew \u00adbusiness models \u00adsuch as \u00adtheir own car-sharing offers \u00ador subscription models. \u00adIncreasing concentration \u00adis \u00adtaking place and it is \u00adexpected that up to 50% of dealers will have disappeared from the market<\/a> by \u00ad2025.<\/p>\n\n\n\n

En\u00ader\u00adgy<\/h4>\n\n\n\n

In order to \u00adanchor a \u00adnew long-term goal of \u00adgreenhouse gas neutrality in \u00adGermany\u00ad before the year 2050\u00ad, \u00adthe amendment to the \u00adRenewable Energy Sources Act<\/a> \u00ad(EEG) <\/strong>\u00adcame into force \u00adon 01 \u00adJanuary 2021. The \u00adshare of \u00adrenewable \u00adenergies is \u00adplanned to \u00adbe \u00ad65% by 2030\u00ad. From \u00adthis causality, transmission system operators \u00adexpect \u00adan \u00adexpansion of \u00adrenewable \u00adenergies by 5 GW and \u00adthus an increase in electricity products\u00ad. \u00adIn addition, \u00adEuropean \u00ademissions trading \u00adwill \u00adenter its \u00adfourth \u00adphase\u00ad. In order to be \u00adable to\u00ad implement \u00adthe \u00adenergy turnaround, grid expansion <\/a>\u00admust \u00adcontinue\u00ad. For \u00adyears, there \u00adhas been \u00adresistance \u00adto the construction of the \u00adnecessary power lines\u00ad. \u00adAnother issue that \u00adwill preoccupy \u00adthe \u00adenergy industry in the \u00adcoming year is the \u00adcompletion of the German-Russian North Stream 2 <\/a>\u00adgas pipeline through the Baltic Sea. The US \u00adgovernment is in an \u00adeffort to \u00adprevent \u00adthe completion of \u00adthe gas pipeline.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00adPharmaceuticals and \u00adchemicals<\/h4>\n\n\n\n

\u00adThe \u00adsearch for \u00adsuitable vaccines \u00adagainst the SARS-CoV-2 \u00advirus and \u00adtheir \u00addistribution will \u00adcontinue to be the \u00adfocus in 2021. \u00adSince 21 \u00adDecember 2020, the vaccine \u00adfrom Biontech and Pfizer, \u00adand since 06 \u00adJanuary 2021, the vaccine \u00adfrom \u00adModerna, have been \u00adofficially \u00adlicensed in \u00adthe EU. \u00adSome \u00adcompanies \u00adhave \u00adalready \u00adannounced that they will \u00adexpand \u00adtheir \u00adproduction capacities \u00adfor \u00ada \u00adCorona vaccine in order to \u00adenable \u00adthe \u00admost rapid \u00adand widespread \u00adsupply \u00adpossible. \u00adHowever, not only \u00adcompanies involved in the \u00adproduction of the vaccine will \u00adbenefit from the \u00adpandemic, \u00adbut \u00adall those \u00adoffering \u00adCorona-related \u00adproducts such as rapid tests \u00ador disinfectants will \u00adcontinue to \u00adsee \u00adrising \u00adsales\u00ad.<\/p>\n\n\n\n

\u00adMegatrends \u00addigitalization \u00adand \u00adsustainability<\/h4>\n\n\n\n

It is \u00adclear that \u00addigitalisation \u00adand \u00adsustainability \u00adcontinue to be \u00admegatrends \u00adin \u00adall \u00adareas. \u00adThe \u00adcrisis has \u00adonly \u00adhighlighted the \u00adprocesses and \u00adimportance of \u00adthese topics \u00adeven \u00admore\u00ad. On average, \u00addigitised companies have \u00adcome \u00adthrough the \u00adcrisis\u00ad better \u00adand \u00adhave been able to \u00adadapt more \u00adquickly to the \u00adnew circumstances. \u00adThe standstill \u00ador \u00adsevere shutdown of \u00adsome \u00adproduction \u00adand \u00adtraffic has \u00admade it \u00adclear \u00adhow quickly air quality \u00adhas \u00adrecovered \u00addue to \u00adlower \u00ademissions of \u00adpollutants.<\/p>\n\n\n\n

The \u00adtopic of \u00adsustainability <\/strong>has \u00adbecome \u00adincreasingly \u00adimportant in \u00adrecent \u00adyears under the banner of \u00adneo-ecology. \u00adEspecially \u00adthe younger \u00adsociety attaches more importance to \u00adsustainable and resource-efficient \u00adproducts for \u00ada \u00adcareful \u00adtreatment of the \u00adenvironment and the \u00adcontainment of \u00adclimate change\u00ad. For \u00adexample, \u00addue to the \u00adincreasing \u00adpollution of \u00adthe world’s oceans \u00adand landscapes \u00adby \u00adnon-biodegradable \u00admaterials, there will be an EU-wide ban on certain single-use plastic products from 3 July 2021<\/a>. These \u00adinclude \u00adcotton buds\u00ad, \u00adcutlery, \u00adplates, straws, \u00adstirrers\u00ad, \u00addrinks cups \u00adand \u00adfood containers \u00admade from polystyrene\u00ad. It also \u00adstrongly \u00adpromotes the \u00adreduction of \u00adgreenhouse gas emissions \u00adand \u00adthus the achievement of the \u00adglobal \u00adsustainability goals of \u00adthe \u00adParis \u00adClimate Agreement \u00adby 2030.<\/p>\n\n\n\n

\u00adDigitization <\/strong>has \u00adbecome \u00adeven more \u00adimportant in the \u00adcontext of the \u00adCorona Crisis. \u00adThe defining \u00adtheme \u00adfor 2021, \u00adresilience, is \u00adfound in \u00adaccelerated \u00adchange in \u00admany \u00adprocesses such as\u00ad. Cloud \u00adcomputing enables location-independent \u00adworking and is in \u00adgreater \u00addemand \u00adthan \u00adbefore\u00ad. The \u00aduse of artificial intelligence and the \u00adadvancing \u00adautomation of \u00admanufacturing work, especially in \u00adIndustry 4.0, \u00adare expected to \u00admake \u00adprocesses \u00admore efficient, \u00adless \u00aderror-prone \u00adand \u00adless expensive. \u00adQuite a \u00adfew professions \u00adwill \u00adno longer \u00adbe \u00adneeded in \u00adthe course of \u00addigitalization. \u00adAccording to \u00adcalculations by \u00adthe OECD, just under 20% of jobs in Germany <\/a>\u00adwere \u00adalready at risk from increasing automation<\/a>\u00ad 2019. <\/p>\n\n\n\n

\"\"
iStock\/Panuwat<\/figcaption><\/figure>\n\n\n\n

\u00adCrisis winners\/losers<\/h4>\n\n\n\n

\u00adDigitization \u00adis just \u00adone of the \u00adreasons why \u00adthe \u00adtechnology industry is <\/strong>\u00ademerging as a \u00adclear \u00adwinner from the \u00adCorona crisis. \u00adCompanies \u00adwill \u00adcontinue to upgrade their IT in the \u00adfuture to \u00adenable \u00adlocation-independent \u00adworking \u00adand to be \u00adable to\u00ad react \u00adbetter to \u00adsuch \u00adsituations. \u00adIn addition, the \u00addemand for augmented and \u00advirtual \u00adreality, e-games\u00ad, e-sports \u00adas well as e-commerce is \u00adbooming\u00ad. \u00adThis means that \u00adtechnology companies \u00adsuch as \u00adAmazon, \u00adGoogle\u00ad, Apple, \u00adFacebook and \u00adMicrosoft \u00adcan \u00adcount themselves \u00adamong the \u00adbiggest \u00adwinners.<\/p>\n\n\n\n

\u00adThe \u00adpharmaceutical sector <\/strong>\u00adcan also \u00adbe \u00adcounted among the \u00adwinners of the \u00adcrisis. \u00adIt has \u00adalready \u00adshown a \u00adhigh level of resilience to \u00adeconomic \u00adchallenges \u00adin \u00adprevious \u00adcrises\u00ad, partly \u00addue to the \u00adfact that it \u00adcan \u00addiversify \u00adwell across its subsectors.<\/p>\n\n\n\n

\u00adThe clear \u00adlosers, \u00adon the other hand, are \u00adall \u00adindustries that \u00adwere\u00ad affected by the \u00adlockdowns \u00adand \u00adpublic \u00adrestrictions<\/strong>. These include \u00adbricks-and-mortar \u00adretail, \u00adtourism\u00ad, the \u00adhospitality industry\u00ad, \u00adtrade fairs \u00adand event organisers\u00ad. Temporary \u00adclosures \u00ador \u00adrestricted \u00adoperations due to \u00adprescribed hygiene measures \u00adhave \u00adled to \u00adsignificant \u00adsales losses.<\/p>\n\n\n\n

Long-term \u00adchallenges<\/h4>\n\n\n\n

Langfristig<\/a>\u00a0be\u00adtrach\u00adtet wird sich Deutsch\u00adland wei\u00adter\u00adhin mit ei\u00adnem sin\u00adken\u00adden Pro\u00adduk\u00adti\u00advi\u00adt\u00e4ts\u00adwachs\u00adtum aus\u00adein\u00adan\u00adder\u00adset\u00adzen m\u00adIn the long term, <\/a>\u00adGermany\u00ad will \u00adcontinue to \u00adface \u00addeclining \u00adproductivity growth\u00ad. \u00adFactors such as \u00adincreasing \u00addigitalisation\u00ad, \u00addemographic \u00adchange \u00adand climatic \u00adstructural changes \u00adwill \u00adprompt \u00adnew \u00adbusiness models \u00adand \u00adproduction processes that will \u00adlead to \u00adprofound \u00adchanges in the \u00adstructure of the economy \u00adand the \u00adlabour market. \u00adThe \u00adGerman \u00adeconomy must \u00adaccept \u00adthese \u00adchallenges \u00adand turn them into \u00adopportunities\u00ad.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00adProbably \u00adno one \u00adexpected \u00adthe course of 2020 in \u00adthis form\u00ad. Instead of \u00adaddressing global trends\u00ad, \u00admany \u00adcompanies \u00adhad to \u00adface \u00adCovid-19 \u00adand not \u00adeveryone will \u00adsurvive \u00adthe \u00adcrisis. \u00adWith \u00adcontinued \u00adhigh \u00adinfection rates \u00adand \u00adenacted \u00admeasures, it is clear that 2021 \u00adwill be \u00adas much \u00adabout \u00adthe \u00adCorona Crisis. \u00adIssues such as \u00adadaptation \u00adand, […]<\/p>\n","protected":false},"author":12,"featured_media":952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[28,31],"tags":[],"yoast_head":"\ncomes-year outlook 2021 - WAYES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wayes.de\/en\/news-en\/comes-year-outlook-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"comes-year outlook 2021 - WAYES\" \/>\n<meta property=\"og:description\" content=\"\u00adProbably \u00adno one \u00adexpected \u00adthe course of 2020 in \u00adthis form\u00ad. 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